Western media outlets like Quartz have zeroed in on the racism that supposedly undergirds Chinese moviegoers’ criticism of Black Panther. And earlier this year, the CCTV’s Spring Festival Gala caused social uproar when a skit that was intended to celebrate Sino-African relations included a Chinese actress in blackface. One of the most notorious examples of China’s racism or limited understanding of race was a tone-deaf laundry detergent commercial in 2016 that had a black man being shoved into a washing machine and then emerging as a “clean” Asian man. poster does, the official Chinese movie poster of the film shows the lead, Chadwick Boseman, alone, and his face is barely visible through his Black Panther suit.Ĭertainly, China doesn’t have a good track record when it comes to the portrayal of black people. Instead of featuring the whole cast, as the U.S. In the Chinese marketing of the film, the blackness of Black Panther seems to be subtly downplayed. Captain America: The First Avenger received a 6.5 rating, and Thor has a 6.7 rating.)īlack Panther’s unremarkable performance in China is sure to give fuel to studios’ doubts about whether Chinese audiences would embrace a film with an all-black cast. (UPDATE, 3/22, 1:26 pm: We’ve edited the wording in the previous sentence to indicate that Black Panther is not the lowest rated MCU film on Douban, only one of. And even though Black Panther boasts a high 97 percent rating on Rotten Tomatoes, on Douban, China’s biggest movie review website, the movie has only obtained a 6.7 score, one of the lowest among all MCU films. Currently, it is trailing Tomb Raider and two domestic propagandistic films, Operation Red Sea and Amazing China, at the daily box office. Its release date also worked to its advantage, as it was the first Hollywood blockbuster to open in Chinese theaters after a “blackout period” during the Chinese New Year holiday, a protectionist measure that bans the release of foreign movies during more lucrative moviegoing seasons.īut its earnings began to fall precipitously afterwards. It earned $20.7 million on its opening day, the second-highest debut for a Marvel movie in China. In fact, early box office numbers suggested an auspicious run for Black Panther.
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